Services / Portfolio

What We Do

Monetizing publisher inventory through advanced programmatic channels while delivering scalable, high-performance campaigns for advertisers.

Data center servers powering real-time bidding
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RTB (Real-Time Bidding)

We specialize in building high-performance Real-Time Bidding (RTB) ecosystems that connect publisher inventory with global demand partners in milliseconds.

Our capabilities include:

  • check_circleOpenRTB integrations via endpoints for seamless and scalable demand connectivity
  • check_circlePrebid.js implementation and optimization for advanced header bidding environments
  • check_circleDeep integrations with top SSPs, DSPs, GCPPs, and premium ad networks to maximize competition

To power this infrastructure, we leverage advanced ad-exchange technologies such as Project Limelight (PLL) and AdKernel, supported by globally distributed data centers across the US, EU, and APAC regions.

This enables:

  • check_circleUltra-low latency transactions
  • check_circleReduced timeout errors
  • check_circleHigher bid density and auction efficiency

The result is a fast, transparent, and scalable RTB environment that unlocks maximum value for every impression.

Project Limelight (PLL) AdKernel US/EU/APAC Data Centers
Gaming controller for H5 games monetization
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H5 Games Monetization

We help publishers and developers unlock revenue from HTML5 (H5) gaming environments through smart, user-friendly monetization strategies.

Our approach includes:

  • check_circleStrategic use of rewarded, interstitial, and display formats to drive higher ARPDAU
  • check_circleSeamless ad integrations within gameplay without disrupting user experience
  • check_circleEngagement-focused monetization to maximize retention and lifetime value

This ensures a strong balance between user experience and revenue performance, driving higher ARPDAU and sustainable growth.

Multi-device ecosystem across CTV, web and mobile apps
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CTV, Web & App Monetization

We provide end-to-end monetization solutions across Connected TV (CTV), web, and mobile app ecosystems delivering high-quality ads and consistent revenue growth.

  • check_circlePremium CTV monetization with high-quality video demand and advanced audience targeting
  • check_circleScalable monetization across web and in-app environments
  • check_circleOptimization of display, native, video, and rich media formats

We focus on delivering high-quality ads, improved fill rates, and consistent revenue growth while maintaining a seamless user experience.

Analytics dashboard for programmatic monetization
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Programmatic Monetization via Google Ad Manager & AdSense

We offer Full-stack monetization powered by Google Ad Manager (GAM) and AdSense, leveraging Google's demand ecosystem to drive strong and consistent performance.

Our services include:

  • check_circleComplete GAM setup, structuring, and optimization
  • check_circleDemand channel management to increase competition and maximize eCPMs
  • check_circlePolicy compliance and inventory quality control

We ensure every impression is effectively monetized while maintaining platform integrity and user trust.

Team collaboration for account management
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Account Management & Partner Support

We provide dedicated, end-to-end account management with a strong focus on responsiveness and reliability.

  • check_circleHands-on onboarding and integration support
  • check_circleContinuous monitoring and proactive optimization
  • check_circleQuick response times even during odd hours with structured issue resolution

Our approach is centered around building long-term partnerships, ensuring smooth operations and consistent business growth.

Growth chart representing yield optimization
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Yield Optimization & Revenue Growth

Our yield optimization strategy is powered by data intelligence, advanced technology, and continuous experimentation.

We implement:

  • check_circleDynamic floor pricing based on geo, device, format, and user behavior
  • check_circleLatency and timeout management for better auction participation
  • check_circleViewability and engagement optimization to attract premium demand
  • check_circleHeader bidding and auction optimization to increase bid density
  • check_circleAdvanced demand mix optimization across open auctions, PMPs, and programmatic guaranteed
  • check_circleContinuous A/B testing and viewability optimization to attract premium demand

By continuously analyzing KPIs such as fill rate, eCPM, CTR, and user engagement, we drive incremental revenue uplift, higher yield per impression, and long-term scalability.

Who We Serve

Built for Demand Partners & Publishers

Whether you're a demand partner seeking premium supply or a publisher maximizing inventory value — our platform is built to deliver.

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For Demand Partners

Vaaya Media provides access to curated, high-quality supply designed to deliver consistent performance and scale across global campaigns. Our focus on transparency, compliance, and direct integrations ensures reliable outcomes for demand partners.

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Curated, Compliant Supply
Access inventory carefully filtered for quality, ensuring adherence to industry standards and minimizing invalid traffic.
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Direct Publisher Relationships
Benefit from strong, direct integrations with publishers for better visibility and performance.
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Brand-Safe Inventory
Run campaigns across environments that prioritize brand safety and content quality.
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ads.txt & schain Aligned Paths
Transparent supply paths with proper ads.txt authorization and supply chain object (schain) implementation.
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Multiple Formats & Environments
We support display and video formats across in-app, web, and CTV environments, delivering scalable reach across diverse geographies and platforms.
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User Sync Supported
Efficient cookie and ID sync capabilities to enhance match rates and campaign effectiveness. 
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For Publishers

Vaaya Media helps publishers maximize the value of their inventory through premium demand access, advanced optimization, and transparency.

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Premium Demand Access
Connect to a diverse pool of global demand partners, including leading SSPs/DSPs, GCPP Partners and direct buyers, ensuring competitive bids and higher fill rates.
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Yield Improvement
Leverage intelligent optimization and real-time bidding strategies to improve eCPMs and revenue.
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Clean Ads
Maintain a high-quality user experience with strict ad quality controls and filtering mechanisms to prevent low-quality or disruptive creatives.
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Transparency & Reporting
Access detailed performance insights through dashboards and APIs, with full visibility into demand sources, metrics, and revenue.
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Timely Payments
Reliable and consistent payment cycles designed to support long-term, trustworthy partnerships.